We manage, design and develop the Waterman Business Centre's regularly changing marketing and business support material, website and content, landing pages and email newsletters, as well as organise and managing photoshoots and providing consulting services as part of the Waterman Marketing Panel.
The centre's website has been designed to cater for 6 target markets, yet has a unified brand identity offering three key services with community support and collaboration as the unique centre theme. Videos and photos were utilised throughout the site as a major communication tool to all 6 target markets, coupled with blog posts and news articles to communicate with the centre's current and potential tenants.
The centre growth has been very fast and this has reflected on the website needs, newsletter, email marketing and social media. The website is currently on its their version while extra pages, functionality and many other tweaks are being made to cater for the centres ever growing needs and conversion optimisation improvement (CRO).
The Waterman Business Centres are opening throughout Melbourne. Currently they have a centre in Chadstone Shopping Centre, Scoresby, Caribbean Business Park and 3 centres in Narre Warren the business precinct of the City of Casey.
The website has been developed for mobile and tablet devices, ensuring whichever device the users view the website directory on, ensures the user experience is enhanced.