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Awards
My Ideal Wedding
Web design & development of a scalable web portal providing users with complete wedding planning tools and access to thousands of wedding suppliers Australia wide.
Australia’s Goto Wedding Planning Portal
Research shows that women from the age of 14 start planning their dream wedding. My Ideal Wedding provides its users with a complete set of web based planning tools to including budget calculator, seating planner, digital invites and & RSVP, online wedding site, to-do list and supplier management tools from enquiry and comparison to favourites and selected supplier lists.
Brand Development
We developed all the brand elements from the logo to icons used on the site, newsletters and various promotional material keeping the wedding makers in mind being the target market. Additionally, we kept the logo minimalistic tying it up to the colours and love doves wedding makers identify with.
The Ideal Web Platform for Advertisers
Being the directories main revenue generators, advertisers are provided with comprehensive tools to create, edit and manage their listings and banners. The directory was built utilising PHP as its core languge, recording every click a user makes on an advertisers listing or banner allowing advertisers to optimise their listings for maximum number of enquiries and special downloads. The directory allows advertisers to utilise various media forms such as images and videos to attract customers. The directory is fully responsive allowing its users to view it on various mobile screen sizes. The directory was built with Search Engine Friendly code & admin ability to SEO the various site pages.
Digital Marketing Strategy
Supplier listings & banner advertising supporting the portal’s future development and feature expansion was adopted as a main revenue driver combined with a number of other revenue generation strategies. User generated content and blogs are strategically search engine optimised for better rankings on major search engines such as Google, Yahoo and Bing.
Sophisticated Search Functionality
Easy to use yet sophisticated search engine providing users with multiple options to zero in on what they are looking for.
Multiple search result views
Supplier based filters
Compare & mass enquiry tools
User Generated Content
Web 2.0 and the social media boom has driven such web portals to be user driven.
- Advertiser banners, listings and blogs
User wedding web pages
User photo and video galleries
Responsive Website Directory
The website has been developed for mobile and tablet devices, ensuring that the user experience is enhanced whichever device users view the website directory on.
Waterman